BookingsAid
Full site launching soon List your business

Bespoke booking software

Custom Booking Software That Fits the Way You Work.

We build booking applications for independent businesses, shaped around how your business actually runs rather than squeezed into someone else's template. Your brand, your rules, your customers.

Sectors we build for

Which trade are you in?

Pick yours and tell us how you work today. We'll come back with what we'd build for you.

Barbershops & salons
Chairs and stylists, with colour and cut running to different lengths.
Trades
Callouts and job slots, with travel time built into the working day.
Gyms & studios
Classes with a capacity limit, plus one-to-one personal training.
Restaurants
Covers by sitting, sized to the table and the turn time.
Pubs
Tables, function rooms and ticketed event nights.
Bars
Booths and tables, with deposits held on the bigger groups.
Hotels
Rooms by the night, with deposits and arrival details up front.
Holiday rentals
Multi-night stays, changeover days and minimum-stay rules.
Meeting rooms
Rooms by the hour, priced on capacity and equipment.
Consultancies
Discovery calls, client sessions and recurring retainer check-ins.
Clinics & therapists
Treatment slots with prep and turnaround time between clients.
Pet services
Grooming and daycare, with slots sized by breed and service.

What we do

We're not a template.

Most booking platforms hand every business the same system, put their name on it, and take a cut of each appointment. It works right up until you need it to do something the platform hasn't thought of.

BookingsAid works the other way round. We sit down with you, learn how your business actually runs, and build a booking application around it: your services, your pricing, your staff, your opening hours, your quirks. It carries your name, not ours. And when you need it to do something new, you ask us. You don't wait for a feature vote.

How we work

Three steps, and it's yours.

STEP 01

We learn your business

How you take bookings today, what eats your time, where you lose money to no-shows and phone tag.

STEP 02

We build it around you

Services, staff, hours, deposits, loyalty and payments, all configured for how you work and styled in your branding.

STEP 03

We launch and look after it

Hosting, updates and support included. As the business changes, the app changes with it.

What we build

Everything a modern booking system should do.

Pick what fits your trade. We build in what you need and leave out what you don't.

Thursday
6 booked · £119
09:00
Skin fade
Marcus · paid online
£20
09:40
Beard cut & shape
Jay · deposit paid
£12
10:00
Available
Open
10:30
Cut & wash
Marcus · pay in shop
£22
11:15
Hot towel shave
Elena · paid online
£16
12:00
Available
Open
A Thursday in a barbershop's diary — the same system runs a gym timetable or a table plan.
Taking bookings
  • Online booking, open 24 hours a day
  • Real-time availability per staff member
  • Staff rotas, holidays and time off
  • Shop closures and blackout dates
  • Repeat and group bookings
  • Customers reschedule or cancel themselves
  • Automatic reminders the day before
  • Add to phone calendar in one tap
Getting paid
  • Card, Apple Pay, Google Pay and PayPal
  • Deposits to protect against no-shows
  • Pay-in-shop option for regulars
  • Gift cards, sold and redeemed in app
  • Retail products for collection
  • Automatic emailed receipts
  • No commission on your bookings
Growing the business
  • Loyalty stamps and free-visit rewards
  • Promotions pushed to every customer
  • Reviews and ratings you moderate
  • "Book your usual" one-tap rebooking
  • Your own customer list, and you own the data
  • Local advertising space you can sell
Running the shop
  • Owner dashboard with the day at a glance
  • Revenue, takings and cash due
  • Popular services and peak booking times
  • Customer retention and cancellation rates
  • Staff performance and tips
  • Client history and private notes
  • Multiple locations and pop-ups
The BookingsAid community

Local businesses, promoting each other.

Every business we build for joins the BookingsAid community. Your app carries a local advertising space, so independent businesses near you can promote to your customers, and you can promote to theirs.

  • Advertising space, built into your app

    Every app we build carries a slot for local businesses. It sits where your customers already are, at the moment they are booking.

  • Reach your neighbours' customers

    Promote into other businesses' apps in your area, and they promote into yours. The audience is already local and already spending nearby.

  • Revenue that comes back to you

    You are paid for the space on your own app. It is money that stays in the area rather than going to a platform taking a cut.

  • A network that grows as we build

    Every business that joins widens the reach for everyone already in it. Nothing to opt into and no extra work for you.

    Join the community

Bespoke vs off-the-shelf

Why businesses move to us.

No commission, ever
A flat cost to build and run. Every penny a customer spends with you stays with you.
Your brand, front and centre
Your name, your colours, your logo. Customers book with you, not through a marketplace.
Built for your trade
A barbershop, a tattoo studio and a dog groomer don't work the same way. Your app shouldn't pretend they do.
You own your customers
Your client list is yours. Export it, market to it, take it with you.
Changes made for you
Need something new? Ask us. No feature requests into the void.

Live work

Already out there, taking bookings.

Booking & loyalty app
Shephard Barbers
shephard-barbers.web.app →

List your business

Get your own booking app.

Tell us how you work today and we'll come back with what we'd build, what it costs, and how long it takes. No obligation, no sales call unless you want one.

1

Booked around the clock

Customers book when it suits them, day or night, and get reminded automatically the day before.

2

Protected against no-shows

Take deposits, set your own cancellation window, and let the app enforce it so you're not chasing people.

3

Your clients stay yours

Your branding, your customer list, your prices. No commission on bookings and no marketplace in between.

4

Live in weeks, not months

We build it, launch it and look after it. You get a working app, not a project to manage.

We'll only use these details to reply to you.

Questions

The things everyone asks first.

What does it cost?

There's a one-off build cost and a monthly fee to host, support and update it. Both depend on how much you need, so we quote per business rather than publishing a price that fits nobody. We never take a commission on your bookings.

How long does it take?

Typically a few weeks from first conversation to taking real bookings. Simpler setups are quicker. We build in stages so you see it working early rather than waiting for one big reveal.

I already use another booking system. Can you move me?

Yes. We bring your services, staff and customer list across, and run alongside your existing system until you're confident. Nothing gets switched off before you say so.

Who owns the customer data?

You do, completely. It's your client list and you can export it whenever you want. We don't market to your customers and we don't share them with other businesses.

What happens after it launches?

Hosting, updates and support are included in the monthly fee. When you want something changed you ask us directly and we build it, rather than raising a ticket and hoping.

Do my customers need to download an app?

No. It works in any web browser on any phone, and they can save it to their home screen so it behaves like an app if they want to.

Get in touch

Tell us how your business runs.

We're putting the finishing touches to the full site. In the meantime, send us a line about your business and how you take bookings today, and we'll come back to you with what we'd build.

BookingsAid is the booking platform from PixleAid, the studio behind the branding, 3D and digital design.